“The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.” — The Crowd, Gustave Le Bon il·lu·sion iˈlo͞oZHən/ noun A thing that is or is likely to be wrongly perceived or interpreted by the senses. We Want To Believe the Illusions A good magician will tell you that the key to pulling off any trick relies on one thing: distorting the reality of the observer